My Mission To Transform the Aesthetics Industry

My journey to fight the ravages of time has been enlightening. I love talking to industry experts, trying new products, and getting work done.

£30,000 later, I have learned a lot and I want to share this information with more people. You do not need to spend this much money to get great results.

The industry is rife with problems: egotistical practitioners, lack of regulation, and misleading influencers.

What really annoyed me is the absence of some sort of “cosmetic GP” – an objective person who can guide you to the procedures that would work best. Instead, aestheticians often recommend whatever they can offer. Prioritising profits above all.

I am not remotely a doctor, but I have met some brilliant ones. Hopefully the time and money I have spent with them is helpful for you.

And lastly, even though the stigma of self-care is waning among men, it is still there. Especially in that transition from skincare to in-clinic procedures. Men: be bold; try Botox.